Success SEO


As a summary, here are my seven top tips for search engine success:



* Find a great niche and create great content. Give your users
good reasons to come back and to bookmark, tag, and link to
your site. If you do only this and nothing else, your site will rank
well without any specific optimization activity.
* Lay the right foundations. Host your site with a fast and flexible
provider, and structure the site symmetrically and with a logical
domain name, directory structure, and filenames.
* Do everything you can with the assets under your control in
terms of on-page SEO, but realize that this only gets you to the start line in the race for decent rankings. SEO is not simply an exercise in decent copywriting.
* Spend more time on directory submissions, article writing, and
online press releases. Provide a hook. Your site must be newsworthy,
funny, or controversial, or at the very least full of great
resources.
* By all means use paid advertising, but only as an adjunct to a
decent organic search campaign (rather than the other way
around). Save money by targeting long-tail terms, tuning match
drivers, and crafting decent landing pages.
* If your business has a local angle, put some focus into local
directory listings, geo-targeting, language optimization, and
Google Earth/KML optimization. As the web gets more local,
your investment will pay dividends.
* If you can, create a business advisory blog and make it easy for
others to tag and syndicate your content and products. Increase
your presence on wikis, lenses, and other social networking sites
to futureproof your rankings.

success-seo-website secret tips success seo website

Search engine optimization is not rocket science! Many of the techniques I have outlined are straightforward enough. The key is to outstay your competitors and have patience. Keep doing the right things often enough and the ranking benefits will come.

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