The meta-keyword tag (or tags) is also placed between the tags
in your HTML page and was intended solely for use by search engines.
The idea is that the keyword tags provide information to the search
engine about the contents of your page (as an aid to semantic indexing).
The correct syntax is as follows:
I don’t want to disappoint you, but I am afraid that the meta-keyword tag
is almost useless for improving your position on Google. Over the last
five years the tag has become so abused by spammers that Google now
appears to ignore the tag altogether in determining the true meaning of
a page.
seo-meta-keyword secret tips seo meta keyword
However, I still consider meta-keyword tags to be worth pursuing,
as there remains patchy (but genuine) evidence that Yahoo! and
Ask.com results are still influenced by them (albeit typically only for
pages that are very graphics intensive). This is due, in part, to the underlying origins of the search technology used by both engines (Inktomi
and Teoma), which have always paid attention to keyword tags.
So on balance, I would not ignore keyword tags. After all, the exercise
of working out what to put in them has value in itself, as it helps you
to structure your thinking on how to deploy your A, B, and C keyword
lists. As I said previously, SEO can be like throwing mud at a wall –
while most of your meta-keyword mud will not stick on the wall, every
little bit of effort can help. My recommendations are as follows:
* While spaces within keyword phrases are fine, you should separate
each phrase with a comma and no space (e.g., “sharepoint 2007,moss 2007”).
* Use lower case for all keywords and pluralize phrases where possible.
Do not bother including capitalized or nonplural equivalents.
* Include all of your site-wide phrases at the front of the metakeyword
tag of the homepage. Exclude all deep phrases from the
homepage tag.
* Use the most relevant site-wide phrases to begin your section
and category page meta-keyword tags, and then also include the
most relevant deep phrases.
* On content pages, confine yourself to deep phrases in the metakeyword
tags.
* Never use more than 50 words in the meta-keyword tag and
ideally try to limit yourself to 35 words in each.
* Ensure that all of the keyphrases in your keyword tag appear at
least once more somewhere in your on-page elements (i.e., title
tag, description tag, headings, alt tags, and body text). If you
can’t achieve this, seriously consider removing the keyword from
your tag.
Part of the reason I recommend that clients still prepare keyword tags is
that the process of choosing them is useful in itself. Just as an essay is
much improved by first writing an essay plan, so the copy on a web page
can be much improved by first planning what words should be included.
For his home page, Brad opts for the following 33 keywords,
organized into 19 comma-separated units:
chamber print,printers boise,printers idaho,business printers,
business printing,business cards,letterhead printing,compliment
slips,printed labels,address labels,custom labels,print
design,leaflets,flyers, notepaper,business
stationery,stationary,brochures,online printing
Note the use of plurals, the lack of capitals and the inclusion of a
common misspelling (stationary).
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